New York Times

By PATRICK McGEEHAN

Stephen Colbert 's television persona opposes virtually everything that the founders of Ben & Jerry's ice cream stand for. Yet there he is on the label of his very own flavor, Stephen Colbert's AmeriCone Dream (vanilla ice cream with fudge-covered waffle cone pieces and caramel). And there were the founders, Ben Cohen and Jerry Greenfield , appearing on “The Colbert Report” on Comedy Central last week.

They acknowledged being nervous about an interview with Mr. Colbert's faux-archconservative character. The clash of values was evident when Mr. Cohen produced a Frisbee-like disc decorated with a pie chart showing that about half the federal government's discretionary budget went to the Pentagon.

“Why is the Pentagon only half?” was Mr. Colbert's retort.

Mr. Cohen offered a free plastic disc to any viewer who visited the Web site of his liberal project, True Majority, whose primary goal is to reduce military spending. Within days, the organization had given away all 30,000 of them and could offer only a chance to win a year's worth of ice cream.